What are people searching for online?
Why is this important? You need to know this information because it can help you in marketing or come up with a money making idea. These are excellent resources to know exactly what people are looking for online at any particular time. They will also help you identify niche products and niche trends. Before I get on to the power lessons, these are some tools you need to be aware of.
On visiting these links, you will see that people search for different things on a daily basis - many of which depend on the media and news. But, there are a certain set of keywords that remain popular month-to-month. If you are clever and quick enough you can get traffic to your website for keyowrds that popup once in a while and become popular for a week or a couple of months.
You can simply blog about the subject matter or setup a mini-site to sell a third party (someone else’s) product targetted to the specific audiences. Then, once you have the hundreds or thousands of people visiting, you can upsell them niche products that they would be interested in, or even another related product… or simply setup a money generating Adsense ads!
The information on these sites can help you identify popular products and markets. They are market trends and popularity data from which you can derive ideas…
1. Overture Search Inventory
If you want to see hopw popular a particular keyword was in the past month, this is a great resource. Simply, enter a particular keyword and check its popularity in the last month. You can also get related keyword search popularity. Note that this is only for Overture Network of sites which includes total stats from Yahoo, MSN, AOL and a few others. If you want an estiamte of how many people would do the same search on Google - a safe formula would be to multiply these figures by about 4 or 5. This tool can even suggest other keywords to you - which you could use for Search Engine Optimization for your website. [ Overture
]
2. Word Tracker
Various Keyword packages and information. Subscribe to get their free monthly report - or take a look at some of their paid reports. They say “Keyword Reports offer the latest Top 20,000 to the Top 20 million search terms”. [ Word Tracker
]
3. Zeitgeist
Live updated feed of popular keyowrds being search on Google. Make sure you check our WORLDWIDE and USA ONLY trends. [ Zeitgeist
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4. The Buzz @ Yahoo!
Whats the buzz on Yahoo! A good way to catch upcoming trends [ Yahoo! Buzz
]
5. Lycos Movers and Shakers
List of movers and shakers on lycos engine and media. [ Lycos 50
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6. Ebay Pulse
Great place to look for sub-niches. Select the category from previous above popular niches and then look for profitable sub-niches via sub-cateogries. [ Ebay Pulse
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7. Google Trends
This is a newcomer. There is a lot of useful information here. The news volume is synchronized with the search volume, and you will see that several notable news articles are displayed, alongwith where they occurred on a timeline. [ Google Trends
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